Sebastian's Story
Get to Know our Founder
From the drawing boards of BMW I, to advising the world's most innovative brands.
Pursuing Connection through Unconventional Choices
A profound sense of connection has always driven Sebastian. Losing his father to cancer at 12, he found solace in the natural world, a bond nurtured by his father's work with GreenPeace. The disruption of a train tunnel carving through his childhood home left a lasting impact, pushing him to seek paths less traveled.
These early experiences forged a resilient spirit, leading him towards two unconventional choices: serving in the German Special Forces, and eventually shaping the future of mobility at BMW.
Unconventional Choices
Building BMW I
Building BMW I
At BMW, Sebastian was handed an "impossible" task: craft the next generation of sustainable mobility... without cannibalizing the core brand. He didn't just design a car; he redeveloped the entire design process from the ground up for the I line.
The result was a revolutionary series that didn't just retain loyalists but captured an astounding 80% entirely new buyers, proving that sustainability and premium appeal could coexist seamlessly.
The Ocean of Excellence
In today's market, Sebastian realized a hard truth: being excellent isn't special anymore—it's simply the price of entry. To survive, brands must escape this vast, crowded "ocean of excellence."
Drawing on his extensive experience, he built frameworks designed to help companies rise above the noise, offering them a "blue wave" of differentiation that transforms them from merely excellent to uniquely outstanding.
The Ocean of Excellence
All You Need is One
All You Need is One
With 4,939,200 feelings available to the human experience, the secret isn't trying to evoke them all—it's choosing the right one. By anchoring your brand to a single, resonant emotional core, everything else ripples out naturally.
When you align perfectly with your ONE Feeling, you unlock the ultimate leverage: you win more, by doing less.
Brand magic, engineered
Sebastian's approach stands on the shoulders of giants. Combining the core human needs from working directly with Tony Robbins, the timeless power of theatrical archetypes and Joseph Campbell's Hero's Journey, Joe Dispenza's meditative mastery, and his own pursuit of personal development, he has elevated brand growth from a guessing game to a precise framework.
It's not just a new handbook; it's meticulous engineering of corporate strategy to craft magic.